Creative direction, art direction and design
for cut-through campaigns and standout brands.
Campaign concept
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Identity concept
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Concept creation
Creative Direction
Art Direction
Encouraging Credit Unions to come out of their shell.
US Credit Unions are the good guys. Like banks, but with a soul. What are they? Click here.
But they had become stuck in their ways and were wrongly seen as just savings companies... a long way short of their true potential.
The campaign was created to deliver some research that revealed that Credit Unions were lagging behind traditional banks when it came to offering the basic financial services that their members were looking for... services that could easily be offered and readily taken up... transforming Credit Unions into a giant of consumer banking.
To help give the Unions a much needed nudge, a concept was needed to really make them consider what was missing.
Designed to work across social, trade press in the lead up to the event, and at the event itself.
Credit Unions 101
A bit like community banks; their purpose is to provide financial services to their members. Any profits that are generated don’t go to shareholders like a bank... they go back directly back to their members... their own customers. They're the good guys of US banking and have a reputation as such.
Campaign concept