Creative direction, art direction and design
for cut-through campaigns and standout brands.
Campaign
Wood Mackenzie
Campaign
Wood Mackenzie
Identity
Wood Mackenzie
Services
Creative Direction
Art Direction
When you have 100 things to say, land one big thing.
Wood Mackenzie are at the forefront of global energy analytics, insight and consultation. They’re the people who enterprise businesses, governments and some of the world's largest consultant organisations turn to when they need to make big decisions regarding energy and renewable resources.
With a new identity going live, they needed a campaign to make it mean something their customers could identify with and take value from... avoiding the customary ads about scale and quantity of data. The campaign needed to be about seeing and understanding the nuances that actually make decisions happen in a fluctuating market.
Be WoodMac Sure gave them a point of difference based on their well-earned reputation, putting their expertise on show in a hundred ways but always giving their customers a tangible, human reason to work with them.
Thought provoking copy and art direction that avoids all the usual energy imagery, means we could turn intangible topics into meaningful beautiful ads.
Ads and adcepts were created across press and digital, for all areas of their business, activating their new brand device.
