Although Samsung devices are primarily seen as consumer focused, a vast amount of their sales come from business contracts. They recognised the value of small businesses and wanted to really show how their devices are beneficial.

No small ask, given the main features aren’t particularly business-focussed.

Rather than the usual sales materials, we created a thought-leadership campaign and filmed real businesses using the devices to run their day-to-day, one very small one-man band, and a second medium-sized business.

 

The budget was small in each case so we had to be canny, but the films that garnered hundreds of thousands of views and made business phones a touch more epic.