Creative direction, art direction and design
for cut-through campaigns and standout brands.
Campaign
Cashplus
Campaign
Cashplus
Campaign
Cashplus
Services
Concept creation
Creative Direction
Art Direction
A big launch for a small business bank.
Cashplus were a new challenger bank with a focus on small business.
To celebrate their new status as an official bank they wanted a campaign to shout about it. Armed with an offer to appeal to small businesses, their ambition was very high... 10,000 new signups within the two months of going live.
Ironically for a bank, the budget was tiny, so we got creative.
10k
new signups within the two month deadline.
44%
increase in direct sales
A simple idea had fun with the bank’s focus on small business and the client's appetite to be a little playful. The lo-fi art direction and writing had a human charm that suited the brand and let us be cheeky, playful and produce things fast!
Ads were created for YouTube preroll, social and display.
