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Campaign

Access Group

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Campaign

Access Group

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Campaign

Access Group

Services
Concept creation

Creative Direction
Art Direction

Helping business software tap into its human side.

For the first time, Access wanted to run a group-level campaign that would bolster their existing marketing, generate some broader awareness of the brand and really tap into the human need for a great software partner. 

 

The Working Wonders campaign was born from the emotional payoff that great software can give to someone’s working day. Working Wonders is equally relevant to what their customers can achieve as much as Access Group themselves.

65%

Web traffic increase

50%

increase in CTR

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The campaign ran across Display, social and outdoor, in EMEA and APAC with the language tuned for each region.

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