Creative direction, art direction and design
for cut-through campaigns and standout brands.
Identity
Skoyen Software
Identity
Skoyen Software
Services
Creative Direction
Art Direction
Graphic design
Landing page build
Helping the outstanding to stand out.
When two of the biggest names in private equity started an ambitious new business in the Permanent Equity space focused on SaaS B2B technology companies, they needed to stand out from the competition from the get-go… and fast.
The Proof-of-Life programme we performed via One Sharp Shift gave them the distinctive concept-driven identity they needed and a website that completed the picture of a modern empathetic investment partner.
The business model (and permanent equity as a concept) is about long-term investment, partnership, guidance, and ultimately securing a strong legacy of growth for their portfolio companies.
The logo is a playful take on the inspiration for the name, and the landscape around the Norwegian town of Skoyen... the trees representing growth and guidance.
The wider visual system extends this visual across a variety of marketing comms.
Iconography continues the theme of guided growth and support the Code by which Skoyen operates and does business.