Creative direction, art direction and design
for cut-through campaigns and standout brands.
Identity
Savanta
Services
Creative Direction
Art Direction
Design
Market research, empinkened.
Market research was all sewn up. The same big names getting the lion’s share of the big projects.
To get a slice of the action a group of niche 'uber-expert' research agencies came together to form the next big player. To stand out, it was blindingly obvious the brand needed to be a bit less... ‘conventional research agency’.
The visual concept is led by the colon, a universally recognisable symbol that something special is about to be revealed. The tension of the colon and its simple two-circle construction provides a perfect playful vehicle for everything that Savanta is and everything they have to say.
‘Make better decisions’ is the strapline and positions the brand to benefit their customers. No navel gazing or reach-measuring. Less about the services they offer, but more about the game-changing decisions they can help unlock.
Savanta are in the business of revelation and uncovering signals in the noise.
The colon is a simple, universally accepted reference to that. To discovery. It builds a tension that something profound is about to be revealed.
Identity