A freelance creative initiative by myself and a colleague to better sell our brand and identity services to a sweet spot of businesses that often fall through the net of agencies.

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One Sharp Shift is a series of fast, focussed, fixed-process brand programmes that give a strategic and creative leap forward to small businesses, and help them to up their game, compete stronger and grow meaningfully.
 

The name, the logo, the visual system is all crafted to convey creativity, speed and effectiveness to SMBs and what they stand to gain by hiring us.

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From the positive attention grabbing visuals, designed to stand out on LinkedIn and social, to the various brand headlines created to spark interest, OSS is about demonstrating our creative and marketing experience, and standing out from small design agencies where the habit is just to promote portfolios.