Creative direction, art direction and design
for cut-through campaigns and standout brands.

Identity
Moneyhub

Identity
Moneyhub

Identity
Moneyhub
Services
Conception
Art Direction
Design
Commissioned by
Rooster Punk
Life-revealing data in all its glory
We all know that today's most successful brands foster a personal connection with their customers. But what if you're a huge business with vast numbers of customers with less human contact than you’d like... such as banks... it’s a daunting prospect.
If you have the data and insight into your customer’s lives... how they spend their money, how they save, their financial pressures and goals... you can see a pattern.
Moneyhub have the platform to enable banks to see those patterns, and provide enriched, personalised banking experiences that are tuned to their customers’ lives. Powerful stuff.

The new identity riffs off the logo symbol, with customer-revealing data represented by the shards. The flow of data and its ability to paint beautifully accurate pictures of customers’ lives is the foundation for the new brand.













