Creative direction, art direction and design
for cut-through campaigns and standout brands.
Identity
LivingBridge
Identity
LivingBridge
Identity
LivingBridge
Services
Art Direction
Design
Simple and elegant for private equity.
LivingBridge had outgrown their existing identity and wanted to add some simple polish to their brand. No dramatic repositioning, as they had no particular point of difference within the market they occupy. They just wanted to add some individuality and refresh... fast.
Of the options presented, this struck the note they were hoping for... simple, elegant, professional but with a creative relevance to their name.
A 'living bridge' is beautiful human and natural engineering that connects indigenous communities in NE India. It’s an ingenious way to span rivers... by intertwining the living roots of surrounding trees to form a bridge wide enough for people to cross.
A paired back logo with playful symbol delivers the right level of sophistication for a business in this space.
A mix of typefaces, subtly adds to the tapestry of the identity, from a bold serif display, to a stencil to a sans serif with a touch of personality.
This left the creative take on the idea of a 'living bridge' to the visual system, an interwoven tapestry that reflect many experts that contribute to and craft bright futures for their portfolio companies.
