Creative direction, art direction and design
for cut-through campaigns and standout brands.
Identity
Jabra channel brand
Identity
Jabra channel brand
Services
Creative Direction
Art Direction
Graphic design
Bringing channel partners in from the cold.
Jabra are a household name for Superior quality audio tech. Their business products are high-end and sell well enough, but to grow this side of the business Jabra didn’t have the kind of close relationship with their channel resellers that they’d like to have.
We developed Team Yellow, an initiative to bring together Jabra and their resellers in a way that fostered better communication, better incentives and greater success
The existing Jabra parent identity was adapted into something playful, based on the idea of community, collaboration and coordination. Built for energy and movement, the identity expresses itself across every touchpoint.
Guidelines for a series of common assets such as email templates, PowerPoint presentations were created, alongside event activation ideas.
