Creative direction, art direction and design
for cut-through campaigns and standout brands.
Identity
Ezurio
Identity
Ezurio
Services
Creative Direction
Art Direction
Graphic design
A cohesive identity for a connectivity expert
Ezurio is a US mid-sized manufacturer and developer of high-end connectivity components, found in some of the most critical devices around us, such as in hospitals and transport networks.
Their customers are creating cutting edge connectivity devices and Ezurio needed to be seen as the technical expert that could help turn their concepts into a fully-connected reality.
Following the positioning “Turning design possibility into reality” the identity supports that vision, and helps power a new phase of growth for the business.
The creative goal was practical.
To create an identity that had a visual formula that could be used by anyone within the business for presentations etc, while also providing a more expressive illustrative foundation that could be adapted and used by the small in-house design team for more premium communications.
Collateral design encompassed templated documents for regularly-produced reports to illustration-led annual publications and premium thought-leadership.
The identity is based on the nature of interlinking and communication, and the end-to-end connectivity of their products.
From the tiniest component to marketing materials, the identity flexes as needed, and removes the reliance on overused and tired product photography.