Evaluserve was known for their data research outsourcing offering, but their CEO wanted to have a better positioning and identity to spark more interesting, bigger conversations with customers.

Based on their strength of applying human intuition and experience to incredibly high-end data research, ‘Powered by Mind and Machine’ was developed as their strapline. It needed a similarly engaging and impactful identity to match it.

Functional, flexible and playful, the identity captures the adaptability of the their ‘machine’ and the human flair with which they apply it... a standout from the dry identities commonly found in their space.